On September 10, 2025, Parkovy’s
Big Exhibition Hall hosted the 14th annual Future Lab Conference (Future Lab 2025), organized by the communications group Dentsu Ukraine.
Future Lab is one of Ukraine’s largest annual conferences dedicated to marketing, communications, and media. This flagship event is part of a global trend-research platform focused on the future of brands, marketing, technology, and culture. It is a true “idea laboratory,” where the future of digital innovation meets real business challenges.
Participants discussed the key trends and shifts shaping the industry. This year, Future Lab focused on three core themes:
- Consumer behavior: how audience habits and expectations are changing in the new market reality.
- Cultural rituals: how cultural practices and values influence the way brands engage with society.
- New forms of creativity: modern creative formats in marketing and media, including innovations enabled by technology.
Future Lab 2025 brought together over 500 participants — representatives of leading brands, agencies, and tech companies. Speakers included top executives and industry experts. Among them were Tetiana Boiar, Marketing Director at L’Oréal Ukraine, and Borys Davydenko, Editor-in-Chief of Forbes Ukraine, along with representatives from PrivatBank, Bolt, media groups 1+1 and Starlight Media, analytics agencies, and other opinion leaders. Throughout the day, they shared expertise, presented research findings, and discussed innovation case studies in marketing and communications.
Parkovy’s Big Exhibition Hall (2,000 m²) was specially equipped to create a futuristic atmosphere. The centerpiece was an elongated, tech-driven stage framed by large LED screens precisely integrated into the venue’s architecture, delivering a fully immersive event experience.
The space was zoned into:
- a main area with theater-style seating to ensure a comfortable view of the stage for all attendees,
- additional interactive zones and lounge areas for informal communication.
After the official program, guests continued conversations in dedicated networking areas during an evening cocktail reception.
Thank you to the organizers for choosing Parkovy for the second year in a row!
And to see how the event looked in 2024, read below:
13th Future Lab Conference
