The topic of BAROMETER International Bar Show 2019 is ROOTS.
Bar industry like any other market is constantly evolving – culture, technologies, relationships, marketing, role and business models undergo numerous changes. Last year, we studied such important phenomenon as “norms shift”. However, what should remain unchanged is “roots”.
For this reason, in 2019 we look in the opposite direction – the roots, the origins. Roots fuel growth – and we want to explore together with you the origins of creativity, development, industry growth and evolution of an individual inside it.
Roots hold us firmly in the ground of reality, guarantee stability.
If our ground is culture, time and reality, then we should figure out how modern culture and focus on sustainable development influence and nurture the bar world today.