A unique event for the IT industry of Ukraine gathered leading experts, representatives of high-tech companies and communication specialists to exchange ideas, get acquainted with new trends and discuss effective communication strategies on June 20-21, 2024 at the Parkovy Congress and Exhibition Center.
TechComms Days 2024 is:
- 2 days of a rich program;
- more than 300 participants;
- 50+ experts;
- 10 winning projects of the competition.
The first event day was held in the
Big Exhibition Hall on the first floor of the complex. Registration and welcome-coffee started a rich program, during which more than 10 top speakers of the tech industry performed.
Among the speakers and presenters:
- Olexandra Korotkova – PR & Global PR, SKELAR, Author and host of the podcast “Shcherbata Slava”, host.
- Olga Boyko – Brand & Comms, Innovecs. Author and host of the podcast “Shcherbata Slava”, host.
- Mariia Shevchuk – Executive Director of IT Ukraine Association;
- Valery Anokhin – Chief Executive Officer of Autocapital, the official distributor of Mercedes-Benz in Ukraine;
- Oksana Kononova (moderator) – CEO of the media analytics and mention monitoring service in the media and social networks LOOQME;
- Asya Garbuzova – Lead Editor DOU;
- Valentina Dudko – Editor of the vertical "Startups" Forbes Ukraine;
- Victoria Butenko – CNN Producer in Ukraine;
- Vera Voron – Head of MC.today, ITC.ua, Highload and communication agency Creators Communications, etc.
During the discussion panels and case-studies, extremely important topics were discussed, such as trends and challenges of social networks, business in TikTok, consumers of mobile applications, etc.
Within the event framework, the finalists of the TechComms Award for the loudest PR project in IT were awarded. The award was organized by the IT Ukraine Association together with MC.today and LOOQME to recognize IT companies that create high-profile and visible CSR and business projects. 10 winners received an award in such categories as: "Development of the country," "Help of the Armed Forces," "The most resonant project," "Project in the international arena," "Project on supporting women in the IT industry," etc.
The second day of the event began with a welcome coffee and a speech by Mariia Shevchuk, Executive Director of IT Ukraine Association. The event took place on the third floor of the complex, where partner stands were located, and guests had the opportunity to communicate and exchange impressions.
In the
Convention and Concert Hall, located near the prefunction zone with stands, a rich program of discussion panels and speeches of leading experts lasted for 8 hours, among which the speakers were:
- Mykhailo Podolyak – Advisor to the Head of the President's Office;
- Marina Dadinova – Deputy Chairman of Brand Ukraine, Program Director;
- Olena Samborska (moderator) - President of IT Ukraine Association, Managing Director/HRD Luxoft Ukraine;
- Yar Birzool – CEO & Co-Founder KOLO/Founder ARCHON;
- Kostya Schneider – Chief Creative Director, Publicis Groupe Ukraine and Czech Republic, Saatchi & Saatchi Ukraine;
- Julia Zhuliy – Head of PR, NovaPay;
- Igor Siroshtan – Head of training center Mercedes-Benz (Autocapital - official distributor of Mercedes-Benz in Ukraine);
- Maria Lisitsa – SMM&PR manager of OLX Ukraine and Central Asia;
- Vladislav Tkachuk - Marketing Director, GlobalLogic;
- Kateryna Shuta - Head of Communications at YouControl, etc.
Such socially significant topics for the modern digital world as: partnerships in the IT industry, creativity, barrier-free, top challenges in the Tech industry in 2024, AI in communications and marketing and others were discussed. Thanks to the mobile location of the locations, the guests had the opportunity to view partner stands, communicate and immediately attend expert speeches.
After the official part, participants and guests had the opportunity to take part in Sweets & Wine, relax and enjoy the views of the Dnipro on the
summer terrace, where there was also a catering from Parkovy Catering and several stands for goodies.
Parkovy was presented as an event partner. The team thanks the organizers for choosing a complex for a breakthrough and significant event for today in the field of technology, IT and communications! See you later!
