On September 3, 2024 at the CEC Parkovy brand GASANOVA held a show of the new collection SS 25. The event took place as part of the first Ukrainian Fashion Week since the beginning of the full-scale invasion. The private show was attended by more than six hundred public figures, stars, brand customers, partners, Ukrainian and world press.
“Our Spring-Summer 2025 collection represents the best of us. This collection will forever bear the mark of its time and the anticipation of life without war. It’s not something given to us, but something we manifest together — to be iconic only, no matter what. The return of Ukrainian Fashion Week is a huge sign from me and my colleagues. Firstly, through our work, we demonstrate resilience, as every designer is responsible for their team and hundreds of families. Secondly, we respond to the war with a counterwave of creativity and beauty. Our pieces speak for themselves. I hope the energy we’ve infused into this collection will be passed on to everyone who wears these clothes next spring.” – said Elvira Gasanova (
@gasanova_elvira), creative director of the Gasanova brand.
The event began with a minute of silence in memory of those killed due to the armed aggression of the Russian Federation against Ukraine and in solidarity with the victims of the missile strike in Poltava, which occurred just hours before the show.
The location for the main event was the
Big Exhibition Hall of the complex.
The podium was dominated by brilliant images, decorated with crystals and sequins, as well as mesh, translucent things. The collection reflects the courage and eccentricity of a modern Ukrainian woman against circumstances and time. The show was closed by Ukrainian Armed Forces hero Ruslana Danilkina in the “Lila” dress.
The runway of the show was decorated with handmade glass products in the form of drops, as well as a large-scale sculpture of glass, titanium dust and silver. Screens with Gasanova's "running line" were placed above the entire podium, which was inverted into the slogan of the Iconic Only brand, which continued Elvira Hasanova's references to commercial art, boldly branding not only clothes, but also the show space.
By the beginning of the show, the performance from the Ukrainian cosmetic brand Mesonia attracted special attention, with the participation of the model in the mysterious mask of pearls created by the brand GASANOVA.
After the main event, Afterparty was waiting for guests at the technological location
Rest Hall Event Space on the third floor with a cozy atmosphere and a catering area from
Parkovy Catering. Here, guests and participants had the opportunity to communicate, exchange impressions and get even more positive emotions.
The general partner of the show was the Italian car brand Maserati. Partners of the event were Moet & Chandon, Lancôme, Mesonia, SPICER, Yuval Studios, Goloborodko SMILE Esthetics Center, + Object, Superhumans Center, Apartel Resorts and Frhetics Chocolate House Fraga.
The GASANOVA collection is SS25 available for pre-order in the brand's Kyiv showroom and will be available online next spring.
Parkovy team is grateful to the organizers for choosing a complex for an extremely powerful event in the fashion industry. We will wait for new events!
More about the GASANOVA SS25 show in Parkovy – in the exclusive
VOGUE report.
