On June 6, BRAND UKRAINE International Conference was held at the Parkovy Congress and Exhibition Center, which brought together Ukrainian and foreign experts in strategic communications, brand development, and global research, as well as government officials, diplomats, and business representatives to strengthen Ukraine's communications in the world.
"We are sincerely grateful to our partners, USAID/ENGAGE, the European Union, and PARKOVY for the support provided and the resources necessary to make this event a reality," – the organizers said.
The event took place on the third floor of the complex. In the prefunction zone, the participants of the event had the opportunity to register, get badges, and get acquainted with the schedule
The
Convention and Concert Hall was presented as the main location for two discussion panels on the topics "Soft Power: How the Great War Changed Key Narratives in Ukraine's External Communications" and "Brand Power: How a Positive International Image of Ukraine will Contribute to the Post-War Recovery." Also, the location became a place for Sergiy Klimov's speech on Ukrainian wine as an unexpected instrument of promoting Ukraine on the international stage.
Among the participants and speakers:
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Maria Lypiatska - Head of BRAND UKRAINE;
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Ayder Khalilov - Senior Program Manager of the Program for the Promotion of Public Activity "Engage!" (USAID/ENGAGE);
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Marco Ferraro - Sector Manager, Security Sector Reform and Home Affairs, EU Delegation to Ukraine;
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Simon Anholt - Founder of Anholt Nation Brands Index and Good Country Index;
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Louis Brooke - CEO of the communication agency Zink Network;
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Konrad Jagodzínski - Place Branding Director of Brand Finance;
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Victoria Lialina-Boyko - Director of the Department of Communications and Public Diplomacy of the Ministry of Foreign Affairs of Ukraine;
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Serhiy Derkach - Deputy Minister for Community Development, Territories, and Infrastructure of Ukraine.
The
conference rooms, located next to the Convention and Concert Hall for the convenience of guests, also hosted four workshops from leaders in the field of international communications on launching international campaigns, pitching Ukrainian stories to international media, artificial intelligence and storytelling, the impact of misinformation on the perception and image of countries, etc.
On the
summer terrace, guests and participants of the event had the opportunity to visit the tasting of Ukrainian wines and modern Ukrainian cuisine, as well as enjoy the slopes of the Dnipro River and relax.
The Parkovy team thanks the organizers for choosing a complex for such a large-scale and important event for the formation of public opinion today. We look forward to new initiatives and activities with respect and impatience.
