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On May 20–21, Parkovy became a meeting place for the professional beauty community and brought together 869 attendees – both offline and online, 39 speakers, and 50+ partners within May Aesthetics Meeting 2026 – a unique congress dedicated to modern aesthetic medicine.
For MAM, the third floor of Parkovy was chosen, which for two days was transformed into a congress venue: the main stage, exhibition area, partner integrations, conference rooms, and places for rest and communication were organically combined within one location.
The introduction to the congress began even before entering the main hall. The elevator area of Parkovy became part of the congress's visual design – branded elements welcomed guests already on their way to the third floor, creating a unified style and supporting easy navigation. Attention to detail helped create a complete impression of the event even before the main program began.
The central location was the Convention and Concert Hall, where the main part of the program took place over two days. Here, Oleksandr Turkevych, Oksana Blyshchuk, Tetiana Yurchenko, Lesia Dudnyk, Yuliia Berestova, Valentyna Zolotarova, Roman Shkolnyi, and other experts shared their experience. Their presentations, discussions, and analysis of real clinical cases created a dynamic format in which theory immediately transitioned into practice.
The program was complemented by workshops in Parkovy’s conference rooms. Participants could move from the main stage to a more intimate format, focus on specific topics, and gain practical experience through direct interaction with experts.
The MAM format included six thematic clubs covering key areas of modern aesthetic medicine, such as biostimulators, innovative products, BTX, modern technologies, topical products, and combined solutions. A special place was given to the Fuck-ups & Nightmares Club, dedicated to challenging cases, professional mistakes, and real complications.
Instead of the classic sequence of presentations, each club revolved around a specific clinical challenge. Experts offered their own solutions, analyzed protocols in detail, and shared practical experience, after which the discussion moved into final debates and questions from the audience. The event combined expert knowledge, practical experience, and lively professional communication.
The program continued in the exhibition area, which was located on the third floor of Parkovy. Branded stands, presentation structures, installations, professional products, and modern medical equipment complemented the main program and created a separate area for discovering current solutions in the industry.
More than 50 partners joined MAM and presented a wide range of products and technologies – from professional cosmetics and injectable products to equipment and solutions for hardware cosmetology. Among the congress partners were Allergan Aesthetics, ORCA, THE BEAUTY BURO, Innovaesthetic, INSTYTUTUM, Lascos, Ipsen, La Roche-Posay and other representatives of the beauty and medical industries.
After discussing a particular technology or product, guests could see it directly in the exhibition, communicate with brand representatives, and learn more about its practical applications. Demonstrations of individual procedures and technologies provided additional interaction, allowing participants to try them for themselves. And gifts from the partners became a pleasant conclusion to the introduction to the brands.
An addition to the intensive program was Parkovy Catering. A mini cocktail reception with a view of the Dnipro was organized for guests on the terrace of Parkovy. It was here that conversations continued between sessions, new acquaintances were made, and colleagues and like-minded people exchanged experiences.
Thus, MAM 2026 demonstrated how Parkovy can combine different formats within one congress – from a large-scale professional program and exhibition to partner integrations, gastronomic service, and areas for informal communication. The Congress and Concert Hall, the third floor with its various functional areas, the terrace, and the capabilities of Parkovy Catering created a complete experience for guests and emphasized the flexibility of the venue for hosting large professional events.
We thank the May Aesthetics Meeting 2026 team for their trust and the opportunity to become part of this event. Parkovy is always open to new events that are worth remembering.
Until our next meetings!
MAM has chosen Parkovy for its events more than once. You can read about previous congresses and moments from the events in our news: