Flower Forum 2026 at Parkovy: when flowers become a business

On August 19, 2026, Parkovy became a meeting place for representatives of the Ukrainian flower industry – the Flower Forum 2026 was held here, bringing together company owners, florists, experts and partners to exchange experience, ideas and visions for the further development of the market. The event brought together more than 550 participants for new connections, knowledge exchange and useful insights.

Flowers have long ceased to be only about beauty – today, it is about business, marketing, sales, service, team and technology. These key aspects were the focus of the forum’s program – from development and scaling to digitalization and team management.

Olga Lazareva, Anastasiia Skalnytska, Oleksandr Romaniuk, Nastia Lisovska Sparkle, Oleksandr Bilov (Gardenist Concept), Alan Liesnikov, Liubomyr Kryzhanovskyi, Nika Makedonska, Yuliia Velishaieva-Kozachkova, Yevhenii Plastun and other industry experts shared their experience with the guests.

In addition to speeches, the forum program also included panel discussions, networking and partner stands. Participants discussed the boundary between creativity and business, as well as broke stereotypes in the flower industry during the discussion “Flowers – a Man’s Business”.

For the forum, the Parkovy space was adapted according to the event format. The main part of the program took place in the Congress and Concert Hall of 750 sq. m on the third floor. Theatre-style seating allowed hundreds of guests to be comfortably accommodated.

The forum also introduced guests to flower vending machines – an example of how automation is gradually being integrated into the flower business, helping to build customer interaction and work with the product in a new way.

The third floor of Parkovy became a space for informal communication – coffee breaks, a cocktail reception and partner stands became meeting points with speakers, colleagues and company representatives. The day ended with networking and an afterparty together with the flower community.

A special gift for the guests was more than 3,500 flowers from the forum’s partners. Roses, peonies and chrysanthemums complemented the atmosphere of the event and became a pleasant ending to the meeting for the participants. The gifts were also complemented by certificates from the forum’s partners, which guests could receive for participating in the event.

The Flower Forum 2026 at Parkovy became an event that brought together professional knowledge, live communication and fresh ideas.

We thank the organizers of the Flower Forum 2026 for their trust and for choosing Parkovy. We are glad to be part of events that bring the professional community together and create new opportunities for the development of the Ukrainian flower industry!