On September 3, 2025, the annual "PharmBudget 2026" conference took place at Parkovy Convention and Exhibition Center. Organized by Proxima Research International, the event brought together key pharmaceutical market players, government representatives, business leaders, and industry experts. Participants gathered to discuss the factors that will shape the development of Ukraine's pharmaceutical market in the coming year.

The main focus of the conference was the strategy for sustainable industry development amid uncertainty — how to grow business, adapt management models, and find new growth opportunities in today's realities.

The event was held in the Parkovy Convention and Concert Hall — a 750 m² space featuring a large stage, professional technical equipment, and the flexibility for quick transformation into a conference format. Thanks to comfortable conditions, guests were able to stay fully focused on productive work throughout the day.

Participants engaged in discussions on a number of important topics, including:

• Government healthcare funding;
• Digitalization of the National Health Service of Ukraine (NHSU);
• Public procurement;
• Logistics;
• Data analytics;
• PharmBudget 2026 forecasting.

The open exchange of opinions and expert insights enabled all parties to better understand each other's needs and develop ideas for future collaborations. Participants noted that even in the most challenging times, there is room for professional dialogue, new ideas, and confidence in the industry's shared future.

Among the event speakers:

• Maryna Slobodnichenko, Deputy Minister of Health of Ukraine for European Integration, spoke about Ukraine's readiness for integration into the EU pharmaceutical space.
• Oleh Kliots, General Director of SE "Medical Procurement of Ukraine," and Dejan Nesic, General Director of Roche Ukraine, presented a case study on public-private partnership for local drug packaging in Ukraine.
• Dmytro Lurie, Project Manager at the Medicines for Europe Association, shared European experience in generic drug price regulation.
• Liudmyla Dmytrenko, Deputy Director for Service Functions at DTEK SERVICE LLC, presented practical experience in building inclusive manufacturing and integrating veterans into work teams.
• Nataliia Radosavljevic, Business Consultant, shared insights from her research and book on patient-centric pharmaceutical brand strategies.
• And many others.

Parkovy Team thanks the organizers for choosing our venue to host this event!