BRANDFATHER. NEW! — Andrii Fedoriv’s first major appearance in 9 years at Parkovy
On September 30, 2025, Andrii Fedoriv — entrepreneur, investor, founder of Fedoriv Group, and one of Ukraine’s most influential branding practitioners — chose the Parkovy Congress and Exhibition Center to share valuable insights for the first time in nine years, speaking as the “father of Ukrainian marketing” about how to build businesses in a world full of chaos and constant challenges.
The venue became a hub of ideas, inspiration, and practical insights as Andrii Fedoriv unveiled his
latest original program, “BRANDFATHER. NEW!”
The event took place in the
Convention and Concert Hall on the third floor. Business owners, top executives, marketers, investors, startup founders, and everyone eager to gain new perspectives from a recognized branding expert gathered to hear Andrii Fedoriv live.
The Parkovy Convention and Concert Hall comfortably welcomed more than 700 guests. The event utilized the main auditorium seating as well as spectator balconies, which the organizers created by integrating adjacent
conference zones with the main hall. This flexibility is one of the venue’s key strengths: the space can easily scale for high-profile and in-demand formats by leveraging additional areas.
The “BRANDFATHER. NEW!” presentation is Fedoriv’s first program in nine years dedicated to the rules of brand success in today’s highly complex realities. The speaker framed his talk as a “heart-to-heart dialogue” — an honest conversation about how brands and businesses operate in a crazy world where old rules no longer apply.
One of the central messages of the event was the necessity of building honest, living, and meaningful brands that organically become part of consumer culture rather than merely existing on advertising budgets.
Key topics included:
- Customer insights — the importance of comprehensive segmentation and systematic research into customer needs.
- Sales and marketing alignment — building effective collaboration between commercial departments and marketing teams.
- Brand antifragility — strategies for brand development in turbulent and unpredictable environments.
- The role of the CMO and team architecture — building an effective marketing team and defining the critical role of the Chief Marketing Officer.
- Marketing as strategy — the essential link between marketing and overall business strategy.
- Scaling and market selection — sensing new markets as a key factor in decision-making around business expansion.
- Systemic management — practical aspects of marketing governance, effective planning, and budgeting.
A large expo zone for partner booths also operated on the third floor. A standout WOW feature was the zone representing Kooperativ by Fedoriv Group — a fully branded space designed to introduce the project. In an informal atmosphere, guests discussed the ideas they had heard, exchanged experiences, and took memorable photos.
BRANDFATHER. NEW! delivered a powerful impulse for Ukrainian business.
The Parkovy Team thanks Andrii Fedoriv and his team for their trust. Parkovy became the premiere venue for BRANDFATHER. NEW!, marking the first appearance in this format in nine years. We especially value the continuity of this collaboration: previously, Fedoriv Agency chose Parkovy as the location for
filming an advertising campaign for the SYNEVO laboratory, and this time the complex once again became part of a major brand story.
See you again soon!
