On May 24–25, 2025, the two‑day Be Wine International Wine Show was held for the fourth time at the Parkovy Convention and Exhibition Center. The year’s most prominent wine event gathered industry experts and true gourmets in the very heart of the capital.
Under the overarching theme “Age of Art,” participants explored new horizons of taste: from signature tastings and captivating lectures to genuine emotions and impressions. Every sip, every conversation, every glance at a wine felt like a new discovery. Be Wine is more than just an event; it is a community, a culture, and an art form.
Be Wine 2025 in numbers:
- over 4,400 participants
- 40 speakers
- 70 tastings in Speed, Professional, and Premium formats
- 43 partner locations
- more than 500 wine varieties
The show unfolded across Parkovy’s first and third floors. In the hall and lobby bar, guests registered, checked the schedule, and located their sessions.
The
Small Exhibition Hall was split in two for simultaneous Professional Tastings. Each half hosted educational lectures by wine‑industry experts, where attendees sampled diverse wines while listening to informative talks.
In the 2,000 m²
Big Exhibition Hall, organizers built the Wine Zone—the main expo area with stands of local producers and distributors, bars, and speed tastings in dedicated conference zones. Everyone could rediscover a favorite variety or try something entirely new.
A relaxation area awaited on the
summer terrace. Open‑air food courts filled the center, and a marquee zone stood ready for rain. Guests mingled over glasses of wine, enjoyed snacks, and admired sweeping views of the Dnipro and the city skyline.
Conference rooms on the third floor hosted a series of Premium Tastings, featuring Bohdan Dukal, Platon Blyzniuk, Valerii Netecha, and others. Thanks to the venue’s unique layout, guests moved swiftly between locations and attended every activity.
Our deepest gratitude goes to Ukraine’s Defense Forces. Your courage grants us the freedom to gather, create, share, and live. Every peaceful minute is a gift born of your daily heroism. We value and remember.
Be Wine. Be Art. Be Inspired.
Hoteliero supports Superhumans Center: a share of the ticket proceeds from Be Wine, plus 100 percent of all Be Wine interactive revenues, is donated to Superhumans Center.
The Parkovy team warmly thanks the organizers—Hoteliero—for their ongoing partnership, trust, and capability to deliver large‑scale events. See you again at the complex!
