On March 13, Kyiv CEC Parkovy hosted the Grand Pitch Day — the final event of the third season of the visionary women's accelerator «Vidvazhna 3: Digital Business Evolution» («The Brave 3: Digital Business Evolution»). The event brought together representatives of government, international organizations, the technology industry, and the business community.
The «Vidvazhna» («The Brave») program is aimed at supporting women entrepreneurs in transitioning from traditional business models to digitally mature and competitive solutions. Over three seasons, more than 10,000 Ukrainian women entrepreneurs from all regions of the country have joined the accelerator.
In the final, 10 entrepreneurs presented the results of a three-month transformation of their companies to an expert jury. It was a journey from idea to real change: participants integrated CRM systems, AI tools, deep data analytics, and automated operational processes.
The main victory was claimed by Veronika Sheheda, founder of the transformer furniture brand MamoTato, who received 1.5 million UAH to scale her business. In total, 18 entrepreneurs received financial support amounting to 6 million UAH within the third season.
Among the honored guests:
- Valeriia Koval (Deputy Minister of Digital Transformation),
- Mizuho Yokoi (Head of UNDP Programme in Ukraine),
- Andrii Talama (Director of the Office for Entrepreneurship and Export Development),
- representatives of Visa, IT Ukraine Association, and JETRO.
The ambassador of the third season was Anna Rizatdinova — Olympic Games medalist, World Champion, and founder of the Rizatdinova Academy.
Success stories were shared by winners of the second season: Antonina Borysiuk (RNB STUDIO), Svitlana Shevchenko (VETERANO COFFEE), and Olha Obiedkova (FIBO school).
The event took place in
the Big Exhibition Hall, where a stage for speakers and theatre-style seating with jury seats at the front were set up for the Grand Pitch Day. A separate photo zone and the interactive «She's Next» space from the Visa global initiative with special activities for participants and guests were also arranged.
The new season of the visionary women's accelerator «Vidvazhna 3: Digital Business Evolution» was implemented by the Diia.Business network of entrepreneur support centers in cooperation with the Ministry of Digital Transformation of Ukraine, the Office for Entrepreneurship and Export Development with the support of UNDP in Ukraine and financial support from the Government of Japan within the project «Transformational Recovery for People's Security in Ukraine» and the global initiative She's Next Empowered by Visa, in partnership with IT Ukraine Association.
Parkovy is proud to be the venue where Ukrainian women entrepreneurs present their achievements and receive support to scale their businesses.
