On April 23–24, the 19th Ukrainian Marketing Forum took place at Parkovy Convention and Exhibition Center — one of the key annual events for the professional community of marketing, business, and communications. This year, the forum brought together more than 1,200 participants and 80 speakers, who spent two days discussing growth strategies, the new role of brands, customer experience, AI-first marketing, and solutions that help businesses move forward in times of uncertainty.
The theme of the 2026 forum was “The Path Through Darkness. How to Live in a Broken World.” The program focused on the questions that define today’s agenda for Ukrainian business: how to make decisions when old models no longer work; how to maintain trust in a brand; how to engage with audiences in times of turbulence; and how technology and artificial intelligence are transforming marketing and communications.
The event was organized by IdeasFirst. Visa and Bolt served as the forum’s title partners, while Rockets, Promodo, PrivatBank, and Work.ua joined as general partners.
The program combined keynote speeches, panel discussions, debates, and special formats. Topics included AI-first marketing, the role of agencies in the new reality, brand love as a driver of growth, crisis communications, shifts in consumer behavior, and the search for growth points in a constantly changing world.
The third floor of the complex and Park Hall Event Space were used for the event. The main program took place in the
Convention and Concert Hall — a 750 m² space adapted for a large-scale conference format. The hall featured a spacious stage with a wide LED screen, professional lighting, and theatre-style seating for hundreds of guests.
Special highlights of the program included the marketing debate “Brand Love: Myth or Real Driver of Growth?” and the intellectually ironic show “Protagonists,” created especially for the forum. The opening was accompanied by a performance by the Mamakhihotala studio, while the main stage was moderated by Timur Miroshnychenko.
Park Hall Event Space operated as a separate location for the parallel program, as well as for networking, partner activities, and informal communication. Thanks to the flexible zoning of the Parkovy complex, the organizers were able to separate the main guest flows, create several content-focused zones, and at the same time preserve the feeling of one unified forum.
Once again, the Ukrainian Marketing Forum at Parkovy became a space where the professional community shapes new reference points for business, brands, and communications.
We thank the organizing team for their trust!
