The 5th All-Ukrainian Conference on Sports Marketing at Parkovy

SBC Summit Ukraine 2026 will take place on May 27 at Parkovy Convention and Exhibition Center. It is a leading industry platform that annually brings together sports club and federation marketers, representatives of sponsor brands, agents and agencies, media, investors, and top management of sports organizations. This year, the event is expected to welcome more than 1,200 guests.

Over the years, the conference has built a reputation as the key platform for open, honest, and professional discussion within the Ukrainian sports industry.

This year’s program is the most extensive in the event’s history: six major thematic blocks, panel discussions, a practical stage, and outstanding networking opportunities. SBC Summit Ukraine 2026 takes place at a time when Ukraine’s sports industry is rethinking its operating model, making this year’s program especially relevant.

Every May, this conference becomes a meeting point for those shaping sports marketing in Ukraine: marketing directors, commercial directors of clubs, brand managers, agencies, media representatives, investors, and representatives of sports federations and organizations.

This year’s conference program covers six major thematic blocks:

• Challenges of sports marketing during the war and brand cooperation with sports organizations;
• Transformation of the fan experience in the digital era;
• Corporate social responsibility: supporting veterans, rehabilitation through sports, and educational projects;
• Integration of technology into sports;
• The role of media, celebrity marketing, and athletes’ personal brands beyond the arena;
• Partnerships, sponsorship, and successful cases in the sports industry.

Among the speakers are: Minister of Youth and Sports Matvii Bidnyi, President of the National Olympic Committee of Ukraine Vadym Guttsait, star goalkeepers Oleksandr Shovkovskyi and Denys Boyko, Olympians Daria Bilodid, Anna Rizatdinova, Stanislav Horuna, Olha Saladukha and Liudmyla Luzan, KAN Development founder Ihor Nikonov, executives from Adidas Ukraine, MEGOGO, Netpeak, Lenovo, Sheriff, MHP and Havas — along with more than 50 other industry voices.

Tickets are available via the link.

Use the promo code PARKOVY to receive a special 20% discount on both ticket types.