On April 23–24, 2026, Parkovy will host the Ukrainian Marketing Forum 2026 — one of the key annual events for the professional marketing community. The forum brings together speakers who exchange ideas, strategies, and products shaping customer experience.
This year’s theme is “Through the Darkness: How to Live in a Broken World.” The forum focuses on a question that feels especially relevant today: how to live and work in a world that has fractured, and how to keep moving forward when familiar models and rules no longer apply.
The organizers frame the theme through two key dimensions: “The world is broken. But we are not” — about accepting and understanding a new reality, and “Through the Darkness” — about finding solutions and continuing to grow despite uncertainty.
These ideas will shape the discussions, talks, and practical conversations about new approaches to marketing, business, and communications.
The forum will explore how businesses and marketing teams can operate in new conditions, rethink strategies, and identify growth opportunities where none seemed to exist before. The program will feature strategists, communications professionals, and researchers from both Ukrainian and international business.
Among the speakers:
Key partners of the event include Visa, Bolt, Rockets, Promodo, PrivatBank, and Work.ua.
The forum’s creative campaign also reflects this concept: organizers used the image of crumpled banners from previous years as a metaphor for the collapse of familiar approaches, while the new visual identity conveys a sense of a fragmented world that requires honest rethinking. The campaign was developed by Arriba! Creative Agency, with IdeasFirst as the forum organizer.
The Ukrainian Marketing Forum has been held at the venue multiple times. For Parkovy, it is valuable to be a space for events where the professional community shapes new directions for the market.
Details — via the link.