On May 24-25, 2025, the
Be Wine International Wine Show will take place at CEC Parkovy in Kyiv. This large-scale educational and tasting event will unite local and international wine producers, importers, sommeliers, hospitality professionals, and true lovers of wine culture. Since 2021, Be Wine has been helping the Ukrainian wine industry grow.
Be Wine International Wine Show offers:
- 4,500+ visitors
- 500+ wines from around the globe
- 80+ themed tastings
- 100+ experts, sommeliers, winemakers
- 50+ stands
- 2 inspiring days of learning and pleasure
In 2025, Be Wine becomes more than an event — this year wine is elevated to art, and art speaks the language of wine. Antiquity and modernism, classic and avant-garde meet here to celebrate the flow of time in which wine and human inspiration have always found their place.
Be Wine 2025 is about harmony of taste and beauty, a dialogue between past and present where every sip reveals a new facet of the art of living. Like art, wine reflects its era — with each glass we invite you to touch culture, tradition, and innovation, everything that shapes true history.
What awaits Be Wine participants
- Wine Zone — more than 500 local and international fine-wine brands present their products. In a relaxed atmosphere you can sample outstanding blends and learn production secrets first-hand — from family estates to world-famous houses.
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Speed Tasting — a 30-minute express format for those who wish to try as many samples as possible and quickly define their palate.
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Professional Tasting — 50 minutes of deep immersion for industry professionals, blending flavour, knowledge, and winemaking philosophy.
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Premium Tasting — an exclusive experience for connoisseurs: rare varieties, limited releases, collectible labels uncorked before you.
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Art & Wine — a unique space where art and wine engage in a multimedia dialogue.
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Food Court & Lounge Zone — perfect food-pairing territory offering the best gastronomic matches to enhance every wine.
Be Wine: Age of Art unlocks a boundless world where each sip is a story and every aroma a journey through time.
Be Wine is organised by
Hoteliero, which supports the
Superhumans Center for prosthetics and rehabilitation. A portion of ticket proceeds and 100 % of all charitable activities go to the Centre. In 2024, Hoteliero projects raised UAH 2,345,614 for Superhumans. By attending Be Wine and other Hoteliero events, you help the Centre’s patients.
Info & Tickets:
team17@hoteliero.ua /
https://bewine.show/ / +380 99 274 57 95
Socials:
Instagram /
Facebook
Media accreditation:
pr@hoteliero.ua
